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THIS IS US

MISSION

At BRNDNG 3.0, we believe that branding is the key to unlocking your true potential. Our mission is to help individuals and companies in the entertainment industry create powerful, authentic, and unforgettable brands that inspire and elevate their audience.

VISION

Our vision is to be the ultimate brand partner for the entertainment industry, celebrity brands, and value brands, empowering our clients to push the boundaries of what's possible, and redefine what it means to be a superstar. We want to be known not just for our expertise and creativity, but also for our dedication to excellence, our love for storytelling, and our relentless pursuit of innovation.

RICHARD NILSSON

TOBY JORGENSEN

Creative Directors

Richard Nilsson is a visionary leader with a distinguished financial background in international banking. Presently, Richard plays a pivotal role as a key partner of the Michael Jackson Family Foundation and leads the charge for Adventure of Humanity, a revered peace organization co-founded by Michael Jackson and Nelson Mandela. The organization now also embraces the esteemed families of Mahatma Gandhi and His Holiness Dalai Lama.

As the proud owner of Villa Oxygene in Cannes, Richard offers an exclusive venue where Richard and Toby meticulously arrange and host events during the Cannes Film Festival and other auspicious periods throughout the year. Together, we envision a world where compassion and philanthropy unite to make a lasting difference as we strive to make a positive impact on humanity.

Richard's illustrious career as a lifestyle designer has entailed collaborations with esteemed brands like Unilever, Coca Cola, Lamborghini, Giorgio Gucci, Virgin Galactic, and Playboy. With a remarkable track record of working alongside top brands, Richard has nurtured fruitful partnerships, some of which have thrived within the luxurious ambiance of Villa Oxygene over the past fifteen years.

Torbjorn Toby Jorgensen is a highly acclaimed illustrator on the international stage with a wealth of expertise spanning over four decades in the media and entertainment industry. His illustrious portfolio includes being the official illustrator for iconic brands such as Disney, Peter Jackson's trilogy Lord of the Rings, and the legendary Star Trek series, encompassing the Original Series, Next Generation, and Voyager. Toby's unparalleled talent and artistic vision have left an indelible mark on some of the most beloved and celebrated franchises in entertainment history. Toby's expertise in the field of advertising has garnered him collaborations with numerous renowned advertising agencies across the globe. With an extensive list of esteemed household name clients, his portfolio stands as a testament to his talent and success in the industry.

With a full creative toolbox at his disposal, Toby seamlessly blends traditional analog techniques with digital artistry, combining the pen, paintbrush, and camera with cutting-edge AI tools. His diverse skill set extends to game development and tech, where he expertly works with big data, streaming platforms, digital tools, web design, social media and app development. Furthermore, Toby's seasoned expertise in marketing and brand strategy make him a formidable force in delivering comprehensive and innovative solutions for his clients.

Toby is a co-owner of the renowned recording studio in Stockholm, once known as the Abbey Road/EMI Studio, adding his expertise to its rich legacy in the world of music and sound.

As an esteemed international advisor, Toby offers his expert guidance and insight in the realms of Artificial Intelligence, Fintech, NFTs, Web 3.0, Metaverse, and numerous other cutting-edge technologies that shape the future.

With expansive global networks and extensive event-making experience, both Richard and Toby are adept at infusing creativity and curating the perfect blend of guests and celebrities for remarkable gatherings. United by a shared passion for humanitarian and sustainable initiatives, they actively contribute as advisors, board members, and creative partners for numerous non-profit and non-governmental organizations, channeling their expertise to drive positive change and make a lasting impact.

WHEN WE NEED HELP WE CALL OUR FRIENDS

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We are not able to do everything ourselves, some things we don't even know how to do... But we have friends, professionals who want to help out when we are stuck, friends who are more than happy to join our creative sandbox whenever we need them. Some are game developers, blockchain developers, podcast producers, futurists, creative minds who love interactivity, master chefs, gardeners, entertainers, music producers, sound designers, public speakers, nerds of all colors and shapes who loves to be creatively challenged. Because this is exactly who we are, a crazy bunch of professional creatives who loves to solve problems and create something new. ...and yes, we do host great events and parties too.

But that's not all, we have one more group of friends. The celebrities, the influencers, the A-crowd, the entertainers, the organisations who all care about important things in life. Some of our friends have royal status, some collect castles, some are serial entrepreneurs just like us and some of our friends just like to play the guitar while the rest of us work.

We love our friends and they all like to play in our creative sandbox. We are here to deliver the best, from the best.

SOME PEOPLE ASK IF WE ARE EXPERIENCED

Well, not everyone know us, but between the two of us we have done a lot of stuff. We have more than 70 years of professional experience together, and of course we have stumbled upon some well recognised brands over the years. Here is just a selection of some of the brands we have worked with, but there are more, many more. We might have forgotten to mention some big ones, but hey, maybe we can tell you something that is of relevance for you in person.

THE REAL STUFF

Yes, we have done a lot of things, more than most. Both our networks span from Royals, Celebrities, Politicians, Leaders of all kinds, Business Professionals around the globe. When we talk we know what we are talking about. Between the two of us we have 70+ years of professional experience but none of us will probably never grow up. For those of you who want to see more than just fancy logotypes we share some selected highlights here.

Richard Nilsson (left) and Toby Jorgensen (right) get some help with their personal branding from Iulia Vântur

EVENTS

Many of our events are hosted in the luxurious Villa Oxygene in Cannes, a place where celebrities and guests can enjoy the hospitality away from the busy Cannes.

BRNDNG bring together celebrities, royalties, influencers, business executives with the A-crowd of the party goers. The many events hosted in Cannes and Monaco and its close distance to Nice and St.Tropez makes it one of the jewels of the French Riviera. On the hillside of Super-Cannes, with a magnificent sea view is the deluxe Villa Oxygene on the French Riviera. A ten-minute drive from the excitement and glamour of classic Riviera resort centers such as Cannes and Antibes, Villa Oxygene offers a true retreat, inviting guests to a quieter environment. Designed by a renowned French architect, Jacques Couëlle, the Villa was built with privileged luxury in mind, and offers its residents the absolute best of everything. Classic events like the Cannes Film Festival and the Monaco Formula One race attracts the international A-list of celebrities and jet-setters from all corners of the World.

It's all about the location, the extraordinary view, the luxury, the events that makes this a melting pot and hot spot for a luxurious adventure. The Villa is a the heart of all this and will most likely give you life-lasting memories.